7 Reasons Why Quote Management Is Important For Small Businesses
Citation management is an important part of the local SEO services we provide for small businesses. There are several reasons why every small business should pay attention to this.
7 benefits of good citation management
How well known are you on the Internet?
You need to make sure you’re listed and easy to find on the web in dozens of local search engines, directories, maps, mobile apps, and voice assistants like Alexa. It also helps Google, Yahoo, and Bing to have more confidence in who you are, what you do, and where you are.
Precision and consistency
It can make sure that your NAP (name, address, phone) is consistent in all of these lists. Prior to working with us, a recent client was missing from over a third of the top quotes lists. Worse yet, two listings had an incorrect address and 14 had their old company name. When this happens, Google has very little confidence in who or where you are. And it’s devastating for your chances of appearing in local searches.
Having reviews on multiple sites strengthens your reputation.
Having review stars appear in multiple locations improves your reputation. When you get a word of mouth recommendation, there’s a good chance that person will search for you by name before they call you, just to verify you. When they do, your website should appear, but many of your quotes will, too, in places like Google My Business, Yelp, MerchantCircle, Facebook, etc. Some may appear that you have never heard of, like Clutch or TrustPilot. If all of these people have review stars displayed in search results, it increases the likelihood that that person will want to do business with you.
We email our customers every time someone posts a new review for them. Responding to reviews quickly has been found to increase conversions and closed deals. So it’s important to know about new reviews as they arise.
Removing duplicate listings helps search engines trust what is correct.
Duplicate ad monitoring
Duplicate and near-duplicate ads can confuse search engines, and that’s never a good thing. We alert our customers whenever we find a possible duplicate so that they can check it and remove it if necessary.
Solid business information
Good citation management doesn’t just start with wide dissemination of your NAP. All of these sources of quotes collect and reflect a lot of information about your business:
- Website and email links
- Description of your business and services
- Social media links
- Hours of operation, including special holiday hours
- Accessibility Information
- Your logo and photos
- much more
Inclusion in verticals
Google responds better and better to what is called vertical search. Good citation management will promulgate information that can help you show up when people search for specific things like
- Wheelchair accessible dentist near me
- Local restaurant with lasagna
- Wellness coach led by a woman
- SEO company run by veterans
Structured data markup focuses Google on your essential information.